Energy existed.
The format didn't.

We were living busy, fast-moving days — combining studies, work, training, and building things on the side. Energy was a constant need, but the formats didn't match how our days actually worked.

Coffee is great. A proper Swedish fika is something we genuinely value.

But most days aren't built around pauses — they're hectic, mobile, and in motion. Energy often has to be used on the go.

Coffee required time we didn't always have. Energy drinks felt inconvenient, expensive, and often delivered more caffeine than we needed at once.

The caffeine worked.
The formats didn't.